In a nutshell, SEO and digital PR are linked to each other. The former involves techniques used to boost the visibility of a website through on-page search engines and the latter entails creating quality links that lead readers to the right page. Link building refers to the process of building inbound links to a website as a means of increasing its ranking in search engine results. These two concepts are interrelated because improving the search engine ranking is directly related to driving more traffic to a site. Thus, one would do well to include both concepts in their marketing campaigns.
It is common knowledge that a business can greatly benefit from having an effective SEO strategy. A good SEO strategy will increase the site’s popularity among search engines such as Google, Yahoo, and Bing. It will help increase the site’s link popularity as well, which is vital for attracting organic traffic. Thus, if a company is looking to improve their site’s popularity and their standing in online searches, it would be advisable to employ the services of an expert SEO company.
Another important connection between SEO and digital PR is social media. Social media is a fast-growing venue where businesses can gain visibility for their products. It is also a place where people who are interested in their business can meet, build relationships, and develop new contacts. Social media represents the perfect platform for creating quality links that will lead to higher rankings. Thus, it is smart to consider using social media as a way to enhance the promotion of one’s website.
Link building through search engine optimization has long been seen as the most effective method of improving a company’s presence in the online marketplace. However, recent trends have shown that there are more businesses utilizing online advertising to attract more customers. For this reason, it is wise to adopt a comprehensive search engine optimization strategy that includes promotional strategies such as link building.